The Australian Ice Hockey League has officially unveiled their new branding. The new logo combines the Australian Commonwealth Star and a blade of an ice hockey stick and was developed by Canberra-based company Coordinate who also developed the branding for the CBR Brave. The announcement also introduces the leagues new slogan “Fast, Fierce, Full-on”.
For more information on the new branding see the media release on TheAIHL.com.
The previous logo was introduced in 2011 and was a re-coloured version of the leagues existing logo at the time. The black and white re-colour followed the NHL’s similar re-colour of their logo in 2005.